CASE STUDY
THE TEAM
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Sukrit Singh
Founder, The Platform
Sukrit Singh (aka. Webzero) is a veteran of the media and communications industry. Having co-founded Encompass in 1999. Sukrit successfully led it for two decades making it a market leader in the experiential space . The company was acquired by WPP in 2009 after Sukrit worked as CEO for a decade. Sukrit has led several mega events including 9 IPL Opening ceremonies, South Asian Games, Khelo India , the BRICS summit , India Africa Summit, mass rural outreach programs and several auto shows.
In 2019 Sukrit rebooted his entrepreneurial journey with THE EXPERIENCE PLATFORM. The Experience Platform has interest in the spaces of brand marketing and activation, last mile digital and sports.Clients that Platform entities work with are Asian Paints, BCCI, Tata Motors, Hyundai, Kia and host of other brands. Companies across the platform today have a bench strength of over 300 employees.
Sukrit believes that the Web 3.0 opportunity is a collision of the experiential and the internet where people have shared and social experiences as their avatars inside other 3D internet.
With this vision he is on the team that launched XP&DLAND -an experiential space for brands on the Metaverse. He is also co-founder of METAFORM, a Web 3.0 company that aims to take the metaverse to mass culture in fields of Movies and Entertainment , Cricket, Devotion and Fandom.
With a masters in Mass Communication, Sukrit has been a pioneer who shaped the experiential industry. He has been on several juries including Cannes Lions in 2014.
Chanda Singh
CEO, XP&D
Chanda Singh, the one person that truly personifies PASSION. She began her career with Encompass 19 years ago and scaled the ladder to become a Managing Partner in the organization.
Chanda then moved on to lead an entrepreneurial life and started XP&D in 2019 – An Experiential & Digital Platform. In her current avatar, she believes that the integration of experiential and digital will be the mantra for the future. XP&D drives the change; where experiences live beyond events. XP&D leads transformation in outreach; building digital communities where Facebook and Twitter don’t have relevance. Most importantly, XP&D brings to all digital platforms – the power and reality of human experience.
She specializes in creating cutting-edge business strategies, executing integrated marketing campaigns, building a brand from scratch and managing its growth, while doing what she does best, conceptualizing, managing and executing large-scale events with utmost ease and perfection.
Her client portfolio includes big industry names such as, Asian Paints, BCCI, Dream Sport, TEDx, IFFI, among other brands. Having always handled a diverse portoflio of clients from Banking and financial sector like – ICICI Group, HSBC, True North & Axis Bank, from automotive sector like Kia, Tata Motors, Hyundai, Mercedes, Audi, Nissan, Datsun and many more. She very easily shifts industry knowledge and adapts it to suit the clients needs, making the proposition more compelling and effective.
Chanda exemplifies true leadership, she is always leads from the front, keeping her people at the heart of her growth too.
Pratik Gupta
Co-Founder, Zoo Media & FoxyMoron
At 19, Pratik started the digital marketing agency, FoxyMoron along with 3 friends. In a little over a decade, this cricket enthusiast, chocolate junkie with a talent for speaking in oxymorons, has bagged a powerhouse client list with names like Netflix, Amazon, L’oreal, Ikea, Hershey’s, Dyson, Colgate, Burger King, Hindustan Unilever, Pepsi, Dream 11, the Aditya Birla Group, Huawei, Dabur, Welspun, Celio, Share Khan, Orientbell Tiles, TTK, A.O Smith and foundations like the Bill and Melinda Gates Foundation topping this long list.
After catapulting FoxyMoron into one of the top digital agencies in the country, Pratik wasted no time in resting on his laurels. In 2015 he began consciously moulding FoxyMoron in the direction of a single service provider that could address the needs of a brand at any stage of it’s digital marketing life cycle ranging from influencer
marketing; creative tech; media publishing; video content production; creative tech and digital transformation services. This meant not just diversifying but becoming the
industry experts in each of these super specialised services offered.
In 2019, he forged a strategic partnership with the front runners in technology products and solutions, Noesis.Tech, which increased the width and depth of Zoo’s capabilities as a full funnel agency.
Today, Zoo Media is a full service network with 7 agency brands headed by the smartest brains in the industry. Apart from the digital agency FoxyMoron the network comprises, creative technology agency Phosphene; ‘The Content Burrow’ and video solutions agency The Rabbit Hole; the influencer, creators and talent management vertical Pollen; and the business consulting arm DoyenOink Consulting. The recently acquired Noesis.Tech and full funnel D2C and Start Up Digital agency The Starter Labs. Under Pratik’s leadership and fearless vision, the future of Zoo Media will expand to international soils. Pratik’s affable nature, passion for industry knowledge and restless curiosity has helped grow the network to its current strength of 250+ employees. His values of striving for excellence by leading with empathy, is the ethos of the network’s culture.
In the span of 12 years FoxyMoron has won over 200+ awards for various campaigns across categories a few notables mentions are as listed below:
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Business World’s 35 Yong Entrepreneur Awards , 2021
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Exchange4Media’s Digital 40 under 40, 2021
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Featured in IMPACT’s Digital Power 100 List in 2021
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Social Media Agency of the Year 2019 award by AgencyCon Indian Agency Awards
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Featured in the Adgully List of Powerful Influencers, 2019
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Featured in Impact Magazines, 40 Under Forty list in 2018 by IMPACT Magazine.
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Won 2 Gold and 2 Silver Awards at SAMMIE 2018. 2nd Edition of Best Social Media Brand Awards
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First Indian Digital Agency to win at The International Annual Shorty Industry Award, 2013
Suveer Bajaj
Co-Founder, Zoo Media & FoxyMoron
Suveer is the Co-Founder of Zoo Media Network. He started FoxyMoron at 19 and has delivered noteworthy campaigns for brands like Huawei, Dabur, Welspun, Celio, Share Khan, Orientbell Tiles, TTK, A.O Smith and foundations like the Bill and Melinda Gates Foundation over the span of 12 years.
Suveer’s ability to dive deep, analyse options, weigh variables, understand data and strategically advise clients has earned FoxyMoron the strong credibility it hones in the industry. When he’s not working, you can bet he’s either on a scuba diving or mountain climbing adventure.
It was Suveer’s vision that FoxyMoron no longer be a static digital agency but to grow the agency into a one stop solution provider for brands at any stage of their campaign life cycle. This led to sowing the seeds of a full funnel independent network, under which independent agencies would provide super specialised services ranging from influencer marketing; creative tech; media publishing; video content production; creative tech and digital transformation services.
Additionally in 2019, at a time when agencies were only learning about advertising technology, he forged a strategic partnership with the front runners in technology solutions and products, Noesis.Tech, which increased the width and depth of Zoo Media’s services and ability to support brands in their digital marketing life cycle in an even bigger way.
In 14 years, Suveer silently and steadily built a media network which goes above and beyond to address solutions for brands in the rapidly evolving digital age. Today, Zoo Media is a collective of 7 agency brands headed by the smartest brains in the industry. Apart from the digital agency, FoxyMoron, the network comprises, creative technology agency Phosphene; ‘The Content
Burrow’ and video solutions agency The Rabbit Hole; the influencer, creators and talent management vertical Pollen; independent new age publishing house , Mammoth Media which recently launched Man’s Life, a premium lifestyle and social commerce destination dedicated to exclusively to men. Zoo Media also includes the recently acquired core technology services &
products agency Noesis and Tech and the new age transformational business consulting arm
Doyen Oink Consulting.
Under Suveer’s leadership, Zoo Media will steadily mark its presence in India and on international soils. In the span of 14 years FoxyMoron has won over 200+ awards for various campaigns across categories a few notable mentions are as listed below:
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Won Exchange4Media’s Digital 40 Under 40, 2021
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Won in IMPACT’s Digital Power 100 List in 2021
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Social Media Agency of the Year 2019 award by AgencyCon Indian Agency Awards
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Featured in the Adgully List of Powerful Influencers, 2019
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Featured in Impact Magazines, 40 Under Forty list in 2018 by IMPACT Magazine.
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Won 2 Gold and 2 Silver Awards at SAMMIE 2018. 2nd Edition of Best Social Media Brand Awards
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First Indian Digital Agency to win at The International Annual Shorty Industry Award, 2013
Siddharth Bhansali
Founder, Noesis.Tech
Siddharth Bhansali is the founder of Noesis.Tech, a leading technology products and solutions agency, founded in 2009. In little over a decade, Noesis.Tech has grown from a 2 member team serving 3 clients to a 30 persons technically skilled team servicing over 50 clients, from across industries like FMCG, BFSI and automotive to name a few. Some of their key clients include ShareKhan (by BNP Paribas), TrueNorth Ventures, Deloitte, Stylecracker, Aza and Le15.
A passionate drummer and bass guitarist, Siddharth graduated with a degree in Bachelor of Science in Business Administration from the prestigious Marshall School of Business at the University of Southern California, Siddharth was immediately hired by globally acclaimed management and risk consultancy firm Protiviti after his graduation in 2008. At Protiviti, Siddharth was part of a select team that was responsible for the digital transformation of the firm’s knowledge management practice and built the foundational concepts upon which Protiviti’s global knowledge management systems run. This experience helped him realize the power that technology interventions can bring in unlocking value for businesses and lead
him to start his own venture, Noesis.tech (Noesis Knowledge Solutions Pvt. Ltd.) with a mission of helping businesses pursue exponential growth through digital innovation.
An avid reader about evolution and psychology, Siddharth has a thirst for knowledge in all things tech, be it digital transformation and its impact on business, tech- product development, cloud architecture, or coding. Siddharth brings with him a unique mix of capabilities that enable him to bridge the gap between business goals and technology-led interventions. In 2020, Noesis.Tech partnered with Zoo Media, the media network which owns 7 agencies including the flagship digital agency FoxyMoron, thereby massively scaling the business of this transformative technology consultancy.