XP&DLAND: A web3.0 platform built for creating and executing brand strategies on the metaverse
New Delhi, 10th May, 2022: XP&D, Zoo Media & Noesis.Tech today launched XP&DLAND, a next generation platform for brands on the metaverse. XP&DLAND will enable web3.0 strategies for brands and look at evangelizing communities and companies from the real or web2.0 world to pivot to the metaverse, for their product showcases, events and activations.
The XP&DLAND platform is focussing on building the O2O2M (Offline ⇋ Online ⇋ Metaverse) consumer experiences for brands. This platform is using technology (Noesis.Tech) as a common enabler, building community strategies (Zoo Media) and enabling shared and social experiences for consumers (XP&D).
Commenting on the launch of this platform, Sukrit Singh, Co-Founder, XP&DLAND, said, “Metaverse is said to be the next big technology platform and is expected to become a $800 billion market by 2024. It is expected to see the collision of three worlds - Web 2.0 (or the Mobile and social internet as we experience it today , Web 3.0 (powered by 5G, enhanced computing and the blockchain) and Live Social and Shared experiences. With XP&DLAND we want to harness this opportunity, by bringing together the best agencies in each of these domains and giving brands the best opportunity to succeed in the Web3.0 world.”
The initial focus of XP&DLAND is to build experiences for brands in the Metaverse and get consumers to interact with them. XP&DLAND is built on Spatial.io giving brands an opportunity to experience the metaverse first hand. The motive is to build similar experiences for brands and bring communities from the real world (events & activations) and the web2.0 world to the Metaverse.
Elaborating on the past experience with brands testing the Metaverse space, Pratik Gupta, Co-Founder, XP&DLAND, said, “Whilst these are very early days of the metaverse, we already have proof of concept. Our sports focussed vertical TCM Platform has enabled over 70,000 people to enter the metaverse and interact with the Gujarat Titans during their logo launch. Our hypothesis of taking engaged communities and building long term web3.0 strategies has paid off and we have now launched the Titans Locker Room on Spatial where players such as Shubman Gill & Rashid Khan do live meets and greets with fans, we have the history of the franchise and are continuing to build on their success. We’re confident of being the go-to web3.0 platform for brands given the diverse skill sets we all bring to the table.”
The platform has curated a team of over 100 people, focussed on delivering metaverse community strategies and outcomes for brands. The team includes animators, artists, developers, web3.0 planners and community managers across Discord, Twitch & Reddit.
Sharing his thoughts on the launch, Siddharth Bhansali, Co-Founder, XP&DLAND said “We are in talks with all major platforms and marketplaces to collaborate. XP&DLAND will be platform agnostic and will enable consumers and brands to play, socialize and transact in the metaverse world. Version 1.0 of XP&DLAND is built on Spatial.io. Currently there are no barriers to experiencing XP&DLAND. It will be accessible on all devices including mobiles, tablets /devices, and wearables. We hope to change the landscape for brand marketing in times to come.”
With its headquarters in the Metaverse and physical offices in Mumbai, Bengaluru, Gurgaon, Dubai and New York. XP&DLAND plans to own and build spaces on all metaverse platforms, including Spatial, Decentraland, Sandbox, Roblox, Horizons, Mesh and Alt VR amongst others.
XP&DLAND is a Web3.0/Metaverse first experiential and community management platform, created by the founders of XP&D, Zoo Media and Noesis.Tech. Established in 2021, XP&DLAND enables consumers and brands to play, socialize and transact through unique experiences created on the metaverse; which can be availed across mobile devices, desktops and headsets. XP&DLand has worked with brands like the Gujarat Titans and Indian Express amongst other leading brands. XP&DLand is headquartered in the metaverse and has physical offices across Mumbai, Bengaluru, Gurgaon, Dubai and New York.